Write Meta Descriptions that will Increase your Conversion rate
The meta description is the content that will be visible on the search page when your website pops up when a users query matches is relevant to your website. These are considered very important as it becomes the deciding factor for the visitor to open your website or ignore it.
Though big search engines like google don’t necessarily list out any rules for meta descriptions anymore as they focus on the content optimisation of the websites but in the years of hosting websites, experts in SEO claim there are significant rules to be followed when a meta is written.
You may write a killer meta description but if they do not follow certain rules, your web page may be thrown out to the bottom of the search results. Here we have listed out some of the common and effective rules that should be followed religiously.
Keep it Relevant
Keep in mind the webpage for you are writing the meta description. Surprisingly, there are cases when a meta is ignored when a page is hosted. make your meta relevant to the webpage and be straightforward in what you are offering in the webpage.
Keyword Rich Meta Descriptions
Again, something which is ignored too much when writing a meta description. A keyword of the page you are focusing on will give the visitor a sense of relevancy. There is also a catch, search engines also take in consideration of the presence of keywords in the meta descriptions. Just remember to not overdo it.
Provide a solution
Meta descriptions are a great way to answer questions. Take time to think what a customer will have in mind when searching for you. Make your title and your meta description a way of explaining what you do or how you can help. It is the best way to announce offers and discount on your products as well. Again doing this also has a catch, Google usually displays specific types of answers on top, if the user query matches the most with your site’s content. See, how point 2 plays an important role here?
Make Sure Not to Go More than 155 Characters
Writing a super cool meta description sounds easy so far, but keeping it within the character limit seals the deal. Google or any other search engine usually has a character limit of 160. With certain characters having different pixels, 160 may be a lot. You can play it safe by writing within 155 characters including spaces.
Avoid Plagiarism in Meta Descriptions
Plagiarism is a silent killer no matter where it’s done. Never ever, try to write the same content for all your web pages. Even if the products are similar and your descriptions don’t be changed, try reshuffling your description. The last thing you need to deal with is a user finding duplicate contents of your own site in the search results.
Regardless of what your business is, a meta description will always pitch in on the number of visitors. There are tools online to keep in check of the character count and will display the final result on how it looks on the search page. Writing a meta description that your user and the search engine loves will make your click through rate to your website or webpage sky rocket.