Why do most people fail to build profitable ecommerce stores?
To start an ecommerce business can be relatively easy, fast, and cheap. But to its highly difficult to make a profitable business.
Although each new business is unique, there are common contributors to ecommerce failures. Understanding these possible pitfalls should help you to avoid them, beat the statistics, and have a successful ecommerce business.
Poor quality images and product descriptions:
The product photography with qualitative images helps the customers to inspect the products to pick the one and have a good look at it.
Instead, they rely on the images your store provides, along with matching descriptions. If you have poor quality photos or offer limited descriptions, you’ll almost definitely lose sales.
Always offer photos that display the product from multiple views, using only high quality images, and be sure to include unique detailed descriptions.
An Odd Website
A bad website cannot overcome best business plans. An ecommerce site must be secure, functional, easy search features, adapt mobile views, takes lesser time to load.
The Registration details should fetch most of the user’s details in order to process the checkout features in a simpler checkout methods with fewer steps.
Let customers go through the process and choose the option to register and save their details at the end, in case they want to come back. Otherwise let them checkout as a guest, without the need to register.
The world is advancing towards technology. Make your business compatible from big screens to small screens compatible, especially for ecommerce.
Your store must be designed properly to adapt Mobile View with best navigation options.
Average order value is very important to make profitable Ecommerce stores. So you can spend enough money for acquiring search engine traffic, new customers and brand building.
Also, in industry niche stores are becoming more successful because they can easily become an authoritative site in search engines and brand in consumers.
Hiding Contact Information
The missing contact information is an issue to create a trust barrier for potential customers.
Display full contact information is must to build a trust among the customers to enquire more before they buy as its required to help the customers to know better.
If you refuse to show location and contact information — including a phone number — you are going to have a hard time establishing trust with potential customers.