Optimize your Checkout Page to Reduce Shopping Cart Abandonment
Shopping cart abandonment is very common in today’s e-commerce platforms, to be honest, we all are guilty at some point for abandoning the product at the shopping cart. We all have our reasons but there are certain factors which can be avoided to prevent abandoning of the products.
One of the ways to avoid this is by being transparent. According to a recent study shows that people avoid providing their contact details. Making your customers believe in you is the key here build trustworthiness by showing the customer what they are paying for and sticking to the delivery deadlines. Here are the things to keep in mind when you are optimizing the checkout page.
Keep Reminding them of the Benefits
There cannot be anything that can be done to make the check out page attractive enough without destroying the attention of the customer. Reinforcing the benefits, like 20% offer that they are getting on the product or the free shipping. People also prefer “Cash on Delivery” than online payment.
Offer Guest Check Out Products
It may seem selfish from your side but it also ensures on spot payment in the fear increase in the product price over time or the product will be sold out when they come back again. You may lose loyal customers but there is less cart abandonment.
Keep an Eye on the Website Glitches
It’s not always the customer’s fault sometimes the loading speed of the website, or there may be glitches. If too many customers skip at a particular point, its wise to take a look where it goes wrong on the technical side.
Re-market the Abandoned products
Trigger a notification that there is a product waiting for checkout if the customer accesses you through your app. Showing the products on their social media is also a great idea to bring back a customer to purchase the product.