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5 Cost Effective Ways to Promote Your Business

5 Cost Effective Ways to Promote Your Business

Is your business not gaining enough attention? Ads and promotions can become a costly mistake if not done right. We have compiled 5 cost effective ways to promote your business.


5 Cost Effective Ways to Promote Your Business

Small businesses and start ups usually don’t have the resources to promote their website. Even if they invest in promoting their website, a little mistake could make all the efforts go vain. We have compiled a lit of cost effective ways to promote your business.

1. Creating a Local Network

Friends, Family and your local market is the best place to establish your business. Talking with people and finding your circle will help you get known within your locality and you can identify the potential customers within your area.

2. Social Media

Social media is a great way to attract potential customers. A study shows that more than 85% of the sales are through social media.

  • Facebook – Facebook marketplace and facebook store are some of the best ways to reach out with your potential customers globally and locally. Once you get an enough response you can test out paid ads and attract more customers.
  • YouTube – there is no way to make a good impression on a customer than a YouTube video. Prepare yourself with a good context and showcase your business features effectively. You can also share this video on your Facebook page or even share it on other platforms and blogs.
  • LinkedIn – LinkedIn can be the best of all 4 options listed here if used right. You can connect with individuals and companies of your type. You can connect with people around the world with the same professional background as you.
  • Blogs – having a blog about your business can attract potential customers who are researching about a product or a service. Choosing topics which are trendy and FAQ’s can get you recognized in no time. A well written blog is a well written manual of your business.

3. Have your Own Business Card

Create a card for you. Make it unique and eye catching. Include your contact details and explain in short of what you do and the services you provide. Hand them out as much as you can especially to the people with a professional background or customers who come in for a special custom products.

4. Organize Workshops, Webinars and Seminars

Partner up with other businesses and organise a small meeting. Send out press releases to draw more attention. All you need is to find a place to set up these workshop or seminars.

5. Email Marketing

Email Marketing is one of the oldest yet the effective ways of digital marketing. A well crafted and a customized email can get a customer hooked to your brand. Send out newsletters, promotions, offers and holiday discounts. Manage your marketing campaign better with Mail Chimp and more. There are many software’s and applications you can make use of to know how much of your campaign has effective conversion as sales.

These are some of the most cost effective ways to promote your business. Take the time and the risk in the initial stage of your business, you will learn a lot more as you grow as a brand and also an individual.


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